Libitm joined forces with Inverso Profumi and A Day's March for a memorable brand activation event in the heart of NYC at 32 Spring Street. The occasion marked the launch of POESIA, the newest extrait de parfum from Inverso Profumi, inspired by the founder's eponymous book of portraits celebrating the essence of Sicilian culture and landscapes.
Hosted by Swedish clothing brand A Day's March, seamlessly combined fashion and fragrance. Attendees had the chance to discover A Day's March’s Autumn/Winter 2024 Collection, renowned for its timeless, consciously produced designs, while experiencing the enchanting notes of POESIA.
Libitm played a pivotal role in creating a cohesive and immersive environment, blending the worlds of sartorial elegance and olfactory artistry.
At Libitm, we help sustainable, high quality brands collaborate effectively to create lasting impressions. For this activation, our team worked behind the scenes to:
Curate a cohesive brand experience: By aligning the narratives of Inverso Profumi and A Day's March, we created sensory elements that resonated with guests.
Facilitate audience engagement: Through interactive moments, visitors were encouraged to explore both the fragrance and fashion collections, sparking meaningful connections.
Seamless execution: We ensured every detail, from setup to flow, enhanced the overall experience, allowing both brands to shine.
The event was enriched by delicious treats provided by Ole & Steen, a fellow Swedish brand, whose rye and chocolate cookies delighted attendees and added a sweet touch to the celebration. Guests mingled, experienced the best of Sicilian-inspired perfumery and Swedish design, and left inspired by the creativity and collaboration on display.
We’re thrilled to have been part of this activation and grateful to our partners for trusting Libitm to bring their vision to life. Seeing the joy and engagement of attendees reaffirmed our commitment to empowering brands to tell their stories in impactful ways.
Stay tuned for more exciting collaborations! Libitm is always working on new opportunities to help brands connect, engage, and thrive. Follow us on Instagram for updates, and don’t forget to check out our partners: Inverso Profumi and A Day's March.
Here’s to more moments that matter—together!